Caravan
Graphic Design Internship
June 2021-August 2021
During my Internship at Caravan, my responsibilities included directing, scheduling, illustrating, designing, and publishing Instagram posts and stories daily.
I created content remotely, using Photoshop, InDesign, Procreate, and Canva. I often collaborated with other brands to create design work that functioned for both of our aesthetics.
Creating Content
Creating content from a remote internship can be challenging. I used my illustration and Photoshop skills to create unique on-brand imagery and do beauty editing per the request of my bosses, Claudine and Janine. All photos of Claudine and Janine were taken by Bella Picicci.
The Road Trip
One of Caravan’s Independent projects was their summer road trip. Claudine and Janine bought an RV, had it painted, and traveled the tristate area, southeast coast, and west coast partnering with brands and micro-influencers on the road.
I used Procreate to illustrate promotional content, featuring brands we were partnered with, and used Photoshop to design collages of road trip snacks from their Amazon Storefront.
Rejuvaus Parntership
Caravan had independent, as well as client-based projects. Rejuvaus was an Australian skincare brand that was relaunching itself into California. Caravan connected Rejuvaus to a variety of influencers in the United States that would be able to use and promote their products.
Because we were remote I was unable to curate sets to model the products. I used Adobe Photoshop to put together elaborate and believable sets for Rejuvaus products.
The final graphic we used. I was asked to subtly incorporate the Caravan logo, Caravan perfume, and include the Rejuvaus products. I clone stamped out an animal print pattern on the rug, and editted some colors and the lighting.
This was the initial graphic we planned on using. I was asked to add small bathroom plants, photoshop out distracting wall decorations, incorporate the Caravan logo, and include the Rejuvaus products.
I also added the reflection of the medicine cabinet to the mirror.
To enhance the sensation of the product I used Photoshop to brighten the images and add a luminance to the skin.
I was also asked to photoshop out beauty marks, wrinkles, and skin discolorations.